An article written by Christopher J. Bucholtz for CRM Buyer

"Luckily, there are tools emerging that will help spell out costs, predict returns, and project the success or failure of Social CRM efforts. The first I've seen demonstrated is called ValueRight, from PathLight Solutions. The application is in its early stages now; Kathy Herrmann, one of its creators..."

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A blog article by Chris Bucholtz, editor-in-chief for Forecasting Clouds

"...How do put a number on the impact of social CRM – and how do you decide if it’s the right course for your company financially?

This is the issue that Kathy Herrmann and Cynthina Heinsohn took on when they started work on ValueRight, an application that takes a stab at applying the numbers involved in Social CRM – both the expenses and the revenues – to draw a clear picture of the impact Social CRM has..."

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